Right now if you are not focused on creating engaging content for your website on a consistent basis, you are leaving a lot of money on the table.
Here’s why…
When you create high quality content within your website, and then that content is shared and linked to in social media, it generates a series of backlinks, authority and reach among search engine visitors searching for the content you just created.
When people search for specific information that is related to the blog post that you just wrote, it sets you up for success over the long run.
Success happens because when you show up on the first page of Google for the piece of content you just created, and they click your website, that is one of the most targeted visitors you can generate.
When that visitor visits your site, they will be highly engaged, and because your content was there when they needed it most, the chances that they will take the next positive action on your site is very high.
The only problem for most company owners, and content creators is that the majority of the time when they open up their WordPress to write a post, they have no idea what to write about that will engage their audience effectively.
Has this happened to you?
Below is a list of places you can get great ideas for awesome blog content that will effectively engage your audience.
The key to accessing these tools and mediums is that instead of copying word-for-word what they are giving you, instead model the content they create and tailor it to your own.
1) Watch The Top Talk Shows On TV
Watching the most popular talk shows on TV is one of the best places to find ideas for high quality content you can create for your site. Knowing that each talk show is battling for ratings, they are always focused on creating the most engaging content that keeps their viewers eyeballs on the screen.
Use this to your advantage by paying attention to each segment that is done on every show, and see if you can tailor your future blog posts around the content framework idea they just gave you.
For Example…
If you are watching Dr. Oz, and he has a segment coming up that will be covering, “Secrets To Getting Rid of Your Muffin Top,” use this same framework and customize it to your blog post by following this prompt, “Secrets to Getting Rid of ____________”
The show wouldn’t be doing a segment on this topic, unless they knew it would serve their goals of keeping people glued to their TV screens.
2) Listen To The Radio
Another great place to get great ideas for engaging content on your site is to listen to the various morning radio show programs. Ideally depending on what niche you are in will depend on what you listen to.
Similar to the tip about watching TV above, follow the same way of thinking where you pay attention to what grabs you to keep listening…and then using that same hook for a blog post you can create for your site.
3) Read Magazine Covers
Magazines know what sells. Period.
One of the things I like to do is look at the cover of magazines to see what articles they are highlighting on the front cover. More often than not, after reading the cover of one magazine, I am able to come up with at least six new blog post ideas for my site because the content frameworks they are putting on the front page are totally swipe-able!
The amount of research magazines do to figure out what words sell and what words don’t can be leveraged in a big way!
Try it out for yourself!
Go to a Barnes and Noble today and see what magazine titles jump out at you, then figure out how you can turn that same content framework into a blog article for your site!
4) Read HARO Pitches
If you aren’t signed up to receive the three e-mails per day from Help A Reporter Out (HARO), you are also missing out on a free opportunity to swipe great ideas for current and future articles for your site.
HARO is a service that allows reporters to send their pitches for a source to a list of 70,000+ people and growing. Each day three emails are sent, and in each e-mail is a pitch from a reporter looking for a specific person for a quote for their article.
Use this to your advantage!
You can take a look at what reporters are writing about, and then use that intelligence to come up with a blog post that will relate to your audience.
Pretty “Ninja” wouldn’t you say?
There are obviously many more places to find great ideas, but start here and then maybe in the future I will add more in another article.
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About The Author
Scott Bradley is an entrepreneur who is passionate about helping business owners create and implement effective marketing plans, strategies and tactics. He is the owner of this website, Brilliant Business Advice, and spends most of his time creating products and services that directly serve the small business community. You can learn more about Scott on his personal website which can be found at http://www.ScottBradley.name
{ 8 comments… read them below or add one }
Great ideas here Scott! I am actually brainstorming ideas for a blog post right now :-) So I am going to take your advice on #4. I have quite a few of those emails in my inbox right now.
Thanks for sharing.
Awesome! Yeah I love HARO. It keeps me on the pulse of the global consciousness of the world.
Great ideas, I have not tried HARO before, going to give it a whirl now.
Awesome Steven! Let me know how it works out for you!
Great ideas here Scott! I am actually brainstorming ideas for a blog post right now :-)
Thanks Arslan! I am so glad you found this article really helpful!
Hi Scott, great suggestions. I really like the one about magazines. They are also great to get ideas for what types of images you should use on your blog. Using the right photos can be very captivating and magazine are great examples of that. Thanks for the post.
Hi Ileane! Thanks so much for your comment! I agree, looking at the images in magazines definitely helps as well to provide some creative inspiration for any writer!