When it comes to crafting the perfect elevator pitch, you have many different options to present yourself when meeting new people.
In this article, I am going to share three different techniques you can use to help you come up with the perfect pitch. Your elevator pitch must feel comfortable for you to share with others, and should be easy to remember and deliver when you are asked the typical networking question, “What do you do?”
1) I get paid to ______________________________(fill in the blank)
This is one of my favorite ones that I learned recently from a Facebook friend of mine. When filling in the blank, make sure you communicate clearly and simply what it is that you do for other people.
I recommend that you include at least two important parts: who you serve, and what you do for them.
So an example of this pitch would be, “I get paid to help entrepreneurs double their profit in 6 months or less.”
Another example would be, “I get paid to help busy mothers lose their first ten pounds.”
If you notice, this elevator pitch statement is very benefit-oriented, and tells the other person clearly and concisely how you add value to others.
2) I help _______________________________(fill in the blank)
This is similar to the previous one in the list, except worded a little differently.
3) I am a _____________ (profession) and I ________________ (fill in the blank)
For most people, when you ask them what they do, they always just share their profession. If you would still like to go this route, I recommend that after you share your profession, you also add in a benefit-oriented statement to go with it to pack more punch. This will increase the chances that the other person will ask you more about how you can help them!
An example of this would be, “I am a real estate agent, and I work with buyers to find the house of their dreams, or help them sell their current home in 3 months or less.”
Summary
The main purpose of your elevator pitch is to pique the interest of the other person enough for them to want to ask you more questions about how you can help them. If you share your elevator pitch with someone, and they don’t ask you anything further then no harm done! What is fun though is when they start asking questions that dig a little deeper into how you can help them with their personal situation based on your initial elevator pitch statement.
Try it, it works!
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About The Author
Scott Bradley is an entrepreneur who is passionate about helping business owners create and implement effective marketing plans, strategies and tactics. He is the owner of this website, Brilliant Business Advice, and spends most of his time creating products and services that directly serve the small business community. You can learn more about Scott on his personal website which can be found at http://www.ScottBradley.name
{ 2 comments… read them below or add one }
Hi Scott,
I’ve found working primarily with Real Estate entrepreneurs, they focus on the benefits and features of what they do in their ‘elevator pitch’. Personally, I don’t use the word “pitch” in my coaching because what happens to a lot of entrepreneurs is they focus on THEMSELVES and THINK they are focusing on the customer by telling them about the benefits etc.
Although it’s true that we need to communicate the benefits, the MAIN thing that makes ANY delivery of ‘what we do’ is knowing EXACTLY what the pains and frustrations of the customer are. This way, our communication ‘line’ focuses on the solution to their IMMEDIATE problem, rather than JUST the benefit outcome - it’s a very powerful way of communicating :)
I realize this post was not intended to communicate that, but wanted to add this for anyone reading your great post!
Hi Joey! Thanks for your comment! I really appreciate you adding to this great post! I agree that focusing on the pains and frustrations is key when coming up with the perfect response!